Best Email List Building Plugins For WordPress [2021]


Are you looking for the best mailing list plugins to build an email list for your WordPress website? 

Building an email list is super important whether you run a blog, an online eCommerce store, product, or anything else. 

An email list not only helps you to build a community of loyal readers but also allows you to send news updates, deals, offers, blog updates, etc to your website audience. 

Email building can easily outperform the results of advertisements and social network marketing. 

But you need a powerful email building tool to build an email list on WordPress. Therefore, I have come up with some popular list-building WordPress plugins that you can use to build a mailing list.

What Are the Best WordPress List Building Plugins?

  • OptinMonsterpowerful lead generation software with detailed targeting rules.
  • Convert Procheaper list-building tool on multiple sites.
  • Bloombest list building plugin for Divi users.
  • LeadPagesall-in-one marketing suite for list building, landing pages, and more.

Top WordPress Subscription Plugins For Building a Powerful Email List in 2021

1. OptinMonster 


OptinMonster is one of the most popular and powerful lead generation software for bloggers, small businesses, eCommerce websites, and marketing agencies. 

It allows you to build email list with over 8 opt-in form types including, 

  • Lightbox popup
  • Fullscreen welcome mat
  • Slide-in scroll box
  • Floating notification bar
  • Inline opt-in
  • Countdown timer
  • Sidebar form
  • Content locker
  • Coupon wheel opt-in

One of the best things about OptinMonster is its powerful targeting options. It offers page-level targeting, exit-intent, behavioral targeting, OnSite retargeting, personalization, and much more. 

Apart from that, it comes with advanced features like AB Testing, Analytics, 100+ pre-built templates, drag-and-drop form builder, automation, and integration with many popular email marketing services including, Aweber, SendPulse, Sendinblue, MailerLite, GetResponse, etc. 

Talking about OptinMonster pricing, it starts from $9/month for a single site license and goes as high as $49/month for 5 sites license.

2. Convert Pro


Convert Pro is one of the best email opt-in & lead generation plugins developed by the same team behind Astra.

It helps you in getting more subscribers and conversions as it offers following features – 

  1. Drag and drop editor,
  2. Multiple form types including, modal popups, slide-in, full-screen overlay, notification bar, etc.  
  3. Lightweight and fast, 
  4. Behavioral Triggers to the target audience, 
  5. Exit Intent Technology, 
  6. Easy A/B Testing, 
  7. Personalized Targeting, 
  8. Integrations with cheaper email marketing services including ConvertKit, Sendinblue, Aweber, GetResponse, Benchmark Email, Moosend, and many more. 
  9. High converting pre-built templates, 
  10. Advanced Triggers to Display Timely Messages, 
  11. Page-Level Targeting, 
  12. Device Detection, and 
  13. Much more. 

Convert Pro is one of the best OptinMonster alternatives and comparatively cheaper than OptinMonster. You can get Convert Pro for $79 on unlimited website usage.

3. Bloom


Bloom is a simple mailing list plugin developed by the same team behind Divi

It comes with 6 different form types, 100+ pre-made templates, easy-to-use editor, triggering and targeting options, analytics, AB testing, and much more. 

Honestly, it’s not as powerful as OptinMonster and Convert Pro, but ideal for basic usage. Also, neither there are a few things that it lacks compared to its competitors which include – 

  1. A drag-and-drop form builder
  2. It doesn’t allow you to edit or customize every element of templates,
  3. No exit-intent technology, 
  4. No advanced targeting rules like referrer targeting, 
  5. It doesn’t offer AB testing with different form types or triggers. 

Talking about the pricing plans, it comes within the bundle which costs $89/year and $249 for a lifetime. You will get all Elegant Themes and plugins along with Bloom.

4. LeadPages


Leadpages is much more than just a list building WordPress plugin that turns clicks into customers. 

Leadpages is an all-in-one marketing toolkit that allows you to create both high-converting landing pages and optin forms that you can easily display on your WordPress website. 

It comes with features like – 

  1. Drag and drop landing page builder, 
  2. Exit-intent pop-ups, 
  3. A/B split testing, 
  4. Real-time analytics, 
  5. Real-time optimization tips, 
  6. Alert bars and pop-ups, 
  7. Pre-built templates with countdown timer, custom branding, social share buttons, Calendly embed widget, etc,
  8. Integration with over 40 marketing and sales tools including Aweber, ConvertKit, GetResponse, MailerLite, LiveChat, etc, and 
  9. Many more.

Leadpages is a bit costly if considered as a list building plugin. But it’s actually cheap when you think of it as an all-in-one marketing tool. It’s one of the best landing page builders in the market. 

It’s pricing starts from $27/month for a single site license and goes as high as $239/month for 50 site licenses.

Which Is The Best Mailing List Plugin Suitable For Your Needs?

Now that you know some of the best list building plugins for WordPress, it’s time to choose the right mailing list plugin for your needs. 

Convert Pro is an ideal choice for WordPress site owners who are looking for an affordable list-building plugin. It’s definitely value for money and comes with all the features that help you in boosting leads and sales. 

However, if you are looking for advanced targeting rules, you should definitely opt OptinMonster. It offers so many methods to personalize your offers and high-level customization that ultimately boost the number of leads and sales conversion.

However, if you are looking for both landing page and opt-in list building capabilities, you should go with Leadpages. It not only helps you in collecting quality leads but also increases your revenue with high-converting sales pages.

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