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Best Web Analytics Tools Used by Professionals and Experts


For any website to turn into a big success, it’s crucial to understand the overall performance. Collecting background data, understanding visitors’ preferences, and analyzing each aspect gives you a perspective.

If you have a website of any kind, connecting it to analytics tools is an absolute priority. These tools help you understand things that otherwise are quite confusing.

For example- You can analyze active user hours, most to least performing parts of a website, and much more. Using this data, you can plan big things for your business.

If you are wondering what tools industry professionals and experts are using, we have got you covered. Here’s a list of the most-used analytics tools. 

9 Best Web Analytics Tools Used By Experts

1. Google Analytics – Clickstream Analysis – Free


Google Analytics is by far the most used analytics tool of all time. It’s free and easy to understand.

You can see which keywords, webpages, affiliate links are performing well. The tool helps you understand your users by age, location, gender, returning users, and new ones. 

The tool tracks your weekly, monthly peaks, and much more. You can also integrate Adwords and AdSense to generate more insights.

If you are a beginner, definitely sign up for Google Analytics. It won’t take much time to understand the dashboard, so it’s definitely a perfect tool.

2. Heap Analytics – User Behaviour Analytics – Free to Paid


Are you trying to understand what your users are doing on your website? How they are behaving?

In that case, Heap Analytics could be your perfect match. The tool focuses on user behavior and generates detailed reports for you.

Heap tells you what is making a user go to the next page and what is making them drop off completely.

You can pinpoint highest to lowest interactions and engagement time per page. With all this data, you’ll be able to plan a better user experience on your website.

3. SEMRush – Traffic Analytics – Paid


While analyzing your website data, it’s also important to understand your competition. Where do you stand among your competitors?

To find out, SEMRush can be your companion. You might already know this tool for its brilliant SEO and SEM features. But it also helps you collect and understand necessary user data from your competition.

You can easily study your competitor’s primary traffic sources.

SEMRush is well-suited for businesses that want to understand their position alongside competitors. 

4. Yandex Metrica – Clickstream Analysis – Free


Yandex Metrica is among the most used analysis tools. It has a strong game with respect to traffic tracking.

The tool helps you differentiate bots and spam from actual traffic. One of the best features of Yandex Matrica is mouse cursor moment tracking.

It generates heat spots on your website depending on users’ cursor moment. It helps you identify which parts of the webpage are attracting more audience and what are the blind spots.

You can set up to 200 goals for your website, integrate the eCommerce data and also create custom reports.

All in all, a suitable tool for solopreneurs and businesses.

5. Baidu Analytics  – Clickstream Analysis – Free


Baidu Analytics is yet another free and powerful tool to track website visitors, user demographics, heat maps, viewed content, and more.

If you use paid ads for your campaigns, Baidu is useful to track ad impressions. The tool also helps you pinpoint search terms that landed users on your website. So that, you can use them in the next campaign.

Apart from that, Baidu crawls through the website to notify you about missing SEO pointers. 

One of the best features of Baidu is- it gives access to localized data for more accurate visitor demographics.

6. Yahoo Web Analytics – Clickstream Analysis – Free


Yahoo Web Analytics is perfect to create a customized dashboard as per your business. You can collect and study data based on benchmarks, time periods, and any other parameter.

You can even import goods data and its cost to the dashboard. The tool also tracks click path, time spent by a user on the webpage, website activities, and more.

Yahoo also helps you understand segment customers you can target to plan an effective marketing campaign. 

If you have already used Google Analytics, Yahoo would be easier to understand and use.

7. Qualaroo by Kiss Metrics – Free to $29/month


If your business is all about understanding users, Qualaroo is perfect. It provides user-based insights into segments and groups. So, understanding user behavior becomes super easy.

Instead of quantitative analysis, the tool focuses more on quality data. It allows you to glance at the changing user data from the dashboard. You can find patterns and use them to your advantage. 

Qualaroo is a top-notch tool to collect users’ feedback and comments. It’s a standalone tool by Kiss Metrics and is budget-friendly.

Ecommerce sites should definitely try Qualaroo to improve engagement and conversion rate. 

8. Facebook Insights – Social Analytics – Free


Facebook Insights is a simple and powerful tool for social media analytics. Nowadays, from solopreneurs to large businesses, everyone uses Facebook marketing. 

With Facebook Insights, you can track followers count, active user data, genders, and location percentages. It will help you determine which user segment to focus more on.

The tool shows insights about user interactions and your Facebook page’s growth. You can use the data to schedule social media posts and take necessary actions.

The tool is free so you can start using it right now for your Facebook page.

9. Twitalyzer – Social Analytics – Free


Similar to Facebook Insights, Twitalyzer gives an analysis of your Twitter account. It’s perfect to understand what’s happening with your Twitter account and how you can improve engagements.

Twitalyzer’s dashboard is simple and intuitive. It tracks users’ activity on your account, retweet levels, and much more.

Again, as it’s free, you can connect your Twitter account to Twitalyzer right now.

Which Tool To Choose?

If you ask an industry expert, they will recommend using more than one tool at a time. 

So if you are wondering which tool to choose, start with any one of the above.

Once you get comfortable, always prefer mixing the analytics from multiple tools. That gives a better picture of your website’s growth.

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